Multicultural Americans buy nearly $2 trillion in goods and services every year. The U.S. Census Bureau estimates that people of color will comprise over one-third of the country’s population by 2020. While the multicultural market represents a huge opportunity for most businesses, there are also challenges. Doing it right can mean positive additions to your bottom line and to your brand reputation. Doing it wrong can alienate consumers and in some cases even lead to boycotts